Perspective

Built But Not Activated

Seychelles has a national digital identity system. Activating it is not a technical problem. It is a design one.

Built But Not Activated

SeyID exists. It works. A Seychellois citizen can use it to obtain a copy of a birth certificate online without visiting a government counter. That is a meaningful achievement, and it reflects genuine political commitment to digital public infrastructure.

It is also, so far, almost the only thing it does.

Today, no bank in Seychelles can use SeyID to verify a new customer digitally. Every account opening still runs through manual identity checks. Every financial services onboarding still requires a person to appear in person, present physical documents, and wait. The infrastructure that should be the foundation of digital financial inclusion sits dormant for the private sector, not because the technology is absent, but because the experience of using it, for citizens and institutions alike, has not been designed.

This distinction matters. It is the difference between a country that has built sovereign digital infrastructure and a country that has activated it.

The gap is not technical

When key government services remain completed almost entirely in person despite being technically available online, the reflex is to treat this as an awareness problem or a connectivity problem. Both are real. But they are not sufficient explanations for why people who do have internet access, and do know a service exists online, still choose to walk into a government office.

The reason, consistently, is trust. Trust that the system will work when they try it. Trust that their data is handled with care. Trust that if something goes wrong, there is a way to resolve it. And in Seychelles, that trust has been eroded by a specific and concrete cause: the growing prevalence of online scams via email and SMS has conditioned a significant portion of the population to treat digital interactions as inherently suspect.

No amount of technical reliability addresses this if the experience of using a service does not feel trustworthy. Trustworthiness is a design outcome. It is built through clear language, predictable flows, visible security cues, and the experience of completing a task successfully the first time. It is destroyed by a process that fails silently, returns an error message nobody understands, or requires a follow-up phone call to confirm that a digital transaction actually went through.

Both of those failures have been reported by firms using Seychelles' existing online services. They are not edge cases. They are patterns.

Designing for Seychellois context

User-centred design is not a methodology applied uniformly to any population. It begins with understanding the specific people who will use a service, their circumstances, their confidence levels, their reasons for hesitation, and the moments in their lives when a digital service would genuinely help them.

In Seychelles, that population is not homogeneous. It includes a business owner in Victoria with reliable fixed broadband and regular experience of online transactions. It also includes a resident of Silhouette or Alphonse for whom travelling to Mahé to complete a government process is a full-day undertaking, who accesses the internet through a mobile device on a data plan that costs a meaningful share of their monthly income, and who has seen family members lose money to online fraud. These two people have different needs, different risk tolerances, and different definitions of what a good digital experience feels like.

Designing for the first person and assuming the second will adapt is not user-centred design. It is designing for the median and hoping the edges follow.

What designing for Seychellois context actually requires is structured research with real users before any interface is built or any process is migrated online. It means sitting with a public sector employee in a government office in Anse Boileau and understanding what happens when a citizen cannot complete a digital form. It means interviewing a small business owner on Praslin about what would need to be true for them to file their business licence renewal online rather than travelling to register it in person. It means testing a prototype of the SeyID eKYC flow with a bank customer who has never used the service before and watching, without intervening, where they stop.

This work is not expensive relative to the cost of building infrastructure that goes unused. It is the step that is most consistently skipped.

Activation as a design act

The path to activating SeyID for private sector eKYC is partly a policy and regulatory decision, frameworks need to be in place, certifying authority procedures need to be defined, and financial institutions need clear guidance on acceptance standards. That work is under way.

But the policy decision alone does not produce adoption. What produces adoption is a citizen who attempts to open a bank account through a digital channel, completes the identity verification step without confusion or friction, and receives confirmation in a form they trust. That experience has to be designed. It has to be tested. It has to be iterated on the basis of what real Seychellois users do when they encounter it, not on the basis of what designers assume they will do.

Estonia's experience is instructive here. The country's digital identity infrastructure, now considered among the most advanced in the world — achieved its adoption rates not through technical excellence alone but through sustained attention to the citizen experience of using it. Services were designed to be completed in under three minutes. Error states were designed to be informative rather than opaque. The mobile experience was treated as the primary channel, not an afterthought. Every design decision was validated against the behaviour of actual users.

Seychelles has the infrastructure. It has the political commitment. It has a population small enough that reaching every segment of it for user research is genuinely achievable. What remains is the design work that turns a functioning system into one that people actually use.

The moment of value

Sovereign digital infrastructure creates value at a specific moment: the first time a citizen does not have to travel somewhere, queue, fill out a paper form, and return two days later. Not the moment the infrastructure is built. Not the moment the policy is passed. The moment of use.

For Seychelles, that moment is close. SeyID is ready. The broadband infrastructure is in place. The government has set a clear target. What closes the distance between the infrastructure and the moment of value is not a procurement decision or a legislative amendment. It is the willingness to design the experience from the citizen's perspective outward — and to test it, honestly, against the reality of how Seychellois people actually live and move and make decisions about what they trust.

That work is what transforms digital government from a project into a public good. That work is Souvren’s expertise.

References

Research Ledger

2 sources cited in this article.

01
B-READY Report
World Bank

Seychelles ranks in the bottom quintile globally on quality and efficiency of online government services. Key services including business licensing and company registration continue to be completed almost entirely in person despite online availability.

2025
02
Smart Island Nation 2031: Seychelles Digital and AI Strategy
Government of Seychelles

Identifies SeyID eKYC deployment in public and private sector as a flagship activity. Sets a target of digitalising 75% of public services by 2028.

2025

More Perspective

View all